Client: FCB Coffee
Brief: I originally created the FCB Coffee branding back in 2012-2013, helping the small independent coffee chain to plan and fit-out six of their new shops with great success. In 2017 the brand decided to drop ‘Artisan Espresso Bars’ and shorten the name to ‘FCB Coffee’ to further focus on speciality coffee and overhaul their packaging to be more sustainable; and as such a cleaner, bolder logo was needed to reflect the new direction to represent a more serious coffee offering.

Through several branding sessions we settled on an evolved logo and identified the need for several versions (horisontal for printed material, stacked for online use), so created a set of logos for various uses.

After the logo was finalised, the branding was rolled out to all the packaging and new shop fit-outs, as well as rebranding the old shops.

Year: 2017-2019